The HELLO adventure begins in 2023, led by Benjamin and Nicolas, two childhood friends with no training in fashion or network in the textile industry, but driven by a common vision and a strong desire to undertake.

Benjamin , artistic director in a communications agency, and Nicolas , painter, decide to combine their talents to create a brand that reflects them.

Their ambition: to use their graphic complementarity to give birth to a brand that reflects their identity and their shared passion for fashion and painting, design and architecture.

In 2024, Ramla and Chaouki join the project. The first brings us her talents and influences our creations, our models to follow the trends on a daily basis. The second, an expert in marketing and business development, helps us structure and professionalize the brand.

The brand name was born from a desire to convey an impactful, universal message filled with positivity. So that the first vision of one of our creations on an individual reassures and gives confidence.

HELLO's mission is to sublimate streetwear by marrying heritage and modernity, through a refined and careful artistic direction. The brand creates clothes that make sense, in harmony with the world around it.

Listening to those who refuse to have a negative impact on the future and who are determined to make style and sustainability coexist, HELLO favors controlled production and reasoned distribution.

Our signature, simple, clean cuts and careful attention to the smallest detail.

HELLO is for all those for whom comfort is paramount, who dress to live and not the other way around, and for whom refinement is found in individuality and self-confidence.

The production, carried out entirely in Portugal, guarantees high quality pieces, designed to last and offer optimal comfort.

Positioned in a premium segment, the brand offers creations designed to suit a demanding unisex clientele. Between minimalist aesthetics and uncompromising quality, HELLO embraces the philosophy of authentic and timeless fashion that stands the test of time but is always on trend.